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5 BIG Reasons Why Now More than Ever You SHOULD NOT Be Cutting Your Photography Prices - part 2 of 1 2 3

by Jeff Brown Published 01/08/2022

2. You’ll DEVALUE your photography BRAND
When you start slashing prices or offering discounts you devalue your brand. By saying yes to big discounts, you’re doing yourself, your work, and your brand a huge disservice. When you accept work for cheap and agree to low photography prices, people talk. They’ll tell their friends that you did something for less and that hurts your brand and reputation.

This doesn’t mean you can’t do special offers or incentives, however the best way to increase your value to the client and protect your profits, without devaluing your brand is to give more. If you offer a personal branding package that includes 25 images for £1000 and a potential client asks for a discount, give them 5 additional images instead. That’s actually worth £200, they’ve received extra value and your profits are protected.

If a family portrait client tries to get you to reduce the cost of your top package by £300, then tell them you’ll do even better than that. Give them a beautiful complimentary framed print worth £400. If the frame costs you £50 you’ve protected your profits by £250 and given the client more than they asked for, that way everyone is happy.

3. You’ll attract the WRONG type of CLIENTS
When you become known for discounting and offering a cheap service you start to attract the wrong type of clients. Clients who buy purely on price alone don’t value you or your business. They have zero loyalty to your brand, and would go with your competitor down the road if they offered a better deal, these aren’t the people you want to be working with.

It’s sad, but true, that the type of clients who always ask for those cheap rates are the ones that you end up bending over backwards for. You’ll be forever trying to please them, and make them happy, this reduces your confidence in your work and your self-worth, don’t give in to these people.

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1st Published 01/08/2022
last update 09/12/2022 14:50:41

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