articles/Inspiration/8-Predictions-for-Creatives-in-2014-page2

8 Predictions for Creatives in 2014 - part 2 of 1 2 3

Published 01/02/2014

5. Diverse women and ethnicity in marketing

While we've seen an increase in ethnic diversity in advertising, representations of women will broaden further in the year to come. Advertising will place more emphasis on realistic perceptions of females, taking into account factors such as lifestyle choices and business acumen, and we will also see a broadening of the ethnic mix of models featured.

6. Voyeurism

Observational visual styles - not intrusive, simply watching - will be everywhere this year. The latest "capture" technology (wearable, nano or drone) enables the viewing of people's worlds without disrupting the intimacy.

Please Note:
There is more than one page for this Article.
You are currently on page 2

• 8 Predictions for Creatives in 2014 page 1
  
• 8 Predictions for Creatives in 2014 page 2
  
• 8 Predictions for Creatives in 2014 page 3
  

1st Published 01/02/2014
last update 09/12/2022 14:50:42

More Inspiration Articles

There are 21 days to get ready for The Society of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
which starts on Wednesday 15th January 2025