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Photokina 2016 a photographic memory - part 4 of 1 2 3 4 5 6 7

Published 01/10/2016

Fujifilm GFX: mirrorless medium format Fujifilm has been a Photokina regular since 1966, the company’s Senior Vice President Toru Takahashi told us, by way of a pre-amble to introducing its ‘GFX’ medium format digital camera at the show; arguably the biggest bit of news from 2016’s exhibition (incidentally, the ‘F’ stands for ‘film like’ and ‘X’ denotes Fuji’s existing ‘X’ series DNA). Mr Takahashi reminded us that the 1978 Photokina had seen Fuji’s 'love affair' with medium format begin, whilst in 1988 it had exhibited the world’s first digital camera in the DS-IP, which became the ‘Fujix’ a year later.

He went on to reference a quote from W Eugene Smith who once said ‘the world does not conveniently fit into the format of a 35mm camera’, adding that: 'sometimes we feel this as a camera manufacturer.'

So the result is the new format GFX, with its large sensor size, which Fuji hopes will 'bring back the thrill of photography', adding that in its best selling ‘X’ series and now GFX, it has two systems that compliment each other. The GFX format sensor, with physical dimensions of 43.8x32.9mm, is 1.7x larger than a 35mm sensor. As a result Fuji is introducing a new line of ‘G’ lenses to make the most of the new format, and which will be able to resolve the GFX’s 51.4MP resolution (8,256 x 6,192 effective pixels).

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1st Published 01/10/2016
last update 09/12/2022 14:57:44

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