articles/Business/backintothecameraroom-page2
by Dave Newman Published 01/12/2002
Keeping it Simple The less complicated the camera room can be, the better off we are in our workaday world of portraiture. We have much, much more to think about than wires, cords, light stands, and meter readings. One of the main objectives of this article will be to provide you with a basic plan for a simple system that converts rapidly from one type of client to the next. The working camera room as explained in the next few paragraphs will, indeed, show a pattern for such a workshop where image variety is the question and simplicity is the answer.
Every effort is now made to facilitate moving with ease and simplicity from a 10:00 AM session of 22 people to an 11:00 AM bridal session to a I:00 PM couple to a 2:00 PM session of a high-key child's portrait to a 3:00 PM session of a window-light request to a 4:00 PM session of a model's glamour head-shots to a 5:00 PM session of a small product commercial shot...whew! Can it be done? Yes, it can, and it can be done with minimum effort if your requirements for perfection are not too great and you're willing to sacrifice slightly on the optimum lighting.
You'll only need 3 minutes to setup between appointments, which means more appointments per day, and more time spent with the client, rather than with the meters, wires, cords, reflectors and tripods . Get the picture? Briefly, here, I wish to convey the highlights of my book "The Portrait Camera" room in a condensed, Dave newman Picturebut meaningful manner.
The Perfect Camera Room?
It seems that the greatest of all challenges to anyone wishing to create the so-called perfect camera room is visualizing just what will be expected of the camera room. Although it seems ridiculous to accommodate all desires, we must at least attempt to establish a camera room which can accommodate most requests. The real trick is creating a camera room which can be quickly converted into a variety of lighting and posing considerations. This is the very quest of this summary.
The 90% Focus Rule
Our attention, when it comes to performance within our camera room, should be 90% with the customer, and 10% fussing with our equipment. Of course, my "do all" requirements were a bit much, but my effort in that direction work out with very suitable results. The main task of this studio is to be multifunctional as relates to "rapid changeovers," all with the PE factor in mind. If we booked merely one session per day I would have no argument with anyone, but our studio is a bustle with a variety of requests linked to the fact that our market area suffers from some form of financial myopia (Utah being the third poorest per capita income in the nation) thus we need to minimize, economize and efficiently use our camera room space.
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