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Diary of a Fashion Shoot - part 3 of 1 2 3 4 5 6

by Mark Cleghorn Published 01/04/2009

image 3.
When a dress has something a little different, as with this 'shorty' dress, the image has to sell this dress more and will have to ooze fun in the expression of the model, as well as look amazing to attract the right sort of woman to buy it. I have to remember that it is the dress I am being paid to shoot and not the model, but this image is more about painting a lifestyle than just the dress itself.image 4.
When a full-length shot is impossible to diffuse I simply get the model to look away from the camera, to look at the floor or to the side, this will allow any image that I shoot to be usable by avoiding the black eyes caused by the shadow created from the overhead sun.

image 5.
To make sure I have the shot 'in the can' there are times, especially with this shorty, to shoot it in a slightly different set-up or location. The bench used in this image is a simple three-step walk from the railings of the last shot. However, to make sure I to bring a little more depth to the image, I shoot through some plant foliage to create out-of-focus patterns in the foreground as well as the background.image 6.
Diffusing the sun with a diffusion panel for the close-ups is essential, as these images are again more dominated by the model's expression, as she is closer to the camera and so some of the images will have eye contact with the lens.

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1st Published 01/04/2009
last update 09/12/2022 14:53:18

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