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Digital Weddings - part 3 of 1 2 3 4

by David Simm Published 01/05/2001

Considering that your only investment is time and a CD, you won't have to buy a wedding album cover, pages mats, sticky tape or any other of the peripherals you use to make up parent albums, I dare say that you could at least charge two thirds of the amount you would expect for a nice albums and pictures.

Moreover more people would get to hear about it, more people would want to see it and perhaps more people would want to book you for your new and unique creativity.

When I started this project, I didn't think of selling the CDs as an add on product, apart from my demo disc, my idea was to create files from which I could print the Bride's album as a 10" x10" flush library bound book, i.e. one where the picture fills the entire page, very popular at the top of the market here in America, I remember David Chesner tried to introduce them into the U.K. in the seventies, but I don't know if he succeeded.

It was only when I had played the demo a few times and picked up some responses from prospective clients that I twigged..... I couldn't see wood for trees.... I had a first class add on for parents, wedding guests and the bride too, but they need to be presold, because once you have given one out, anyone with a CD burner can run them off for pennies a go.

Although I haven't sold any yet, I have sent out several as demo's for my wedding work, all with very satisfying results, I have also sent a handful to the top wedding consultants around Chicago.

I do however, do all my proofing for weddings as low resolution jpegs on CD, these too are set to music. Just yesterday I received these comments, by email, from a wedding I shot in April, "We received our proof CD the other day. The pictures are wonderful. It will be very hard to choose. Thank you so much." Rebecca & Chris.

Digital Imaging is moving so fast, that I expect more and more weddings will be covered digitally within the next year or so. In the U.K. it will happen faster than in the Sates, simply because American photographer shoot many more images that their U.K. counterparts and for us, shooting Tiffs or Raw files the cameras are just not fast enough for the large sequences.

The ethnic and religious diversity of the American market is so vastly different from anything you have seen in the British Isles. Not only are all the big religions here but there are offshoots of offshoots each with their own quirks to the ceremonies, and some with traditions which need fast paced sequence shots that many digital cameras couldn't handle.

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1st Published 01/05/2001
last update 09/12/2022 14:53:22

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