articles/Weddings/dwp-page4
by Brett Florens Published 01/10/2016
MEETING THE CLIENT
Once the client has agreed on the quote, you need to have your first meeting. It’s preferable to meet face-to-face, but if this is not possible, the alternative is to set up a Skype call when it is most suitable for the client.
When choosing a meeting place that is not in your hometown or even if you prefer to meet your local clients at a venue that is not your office/studio/home, it is important to choose a venue that is going to make a great impression. Although it may seem like a safe, easy option, I would stay away from mainstream coffee chains and look for something trendy, classy or luxury corresponding to your client's profile. You want to meet them in their comfort zone, not only to relax them, but this will give the impression to your client that you are of a similar mind-set to them. This will facilitate a connection that you can build on. It is really important to listen to your clients’ vision for their wedding and to take notes during the interview. You will be using this information later to reassure the client that you listened closely to them and that you share their vision for their wedding. It will also give you the information to follow up on and give you a reason to communicate with them after the meeting. Always affirm details that your client has already chosen and offer advice when asked. Often clients look to me as an industry insider and I perpetuate this notion by offering advice and opinions when needed. This information gives me a profile to work with and enables me to bring the contract to a closure.
This meeting is primarily about their wedding and my vision for how I will interpret their relationship and wedding. I would be presenting the mood board ideas and need to make sure that I am spot on with my assessment of their personalities, lifestyle and expectations. If the client is not happy with your interpretation, you need to come to an agreement on what would be more suitable - always within the boundaries of your photographic style - after all, they have booked you for this reason.
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