articles/Training/newmanchester-page3
Published 01/10/2001
He also uses watercolour papers, which are off white and are suitable for pastel colours. Colour needs to be carefully controlled and therefore the uses of colour management need to be taken seriously.
However, a lot of the colour management programmes are useless, as they tend to go overboard. One important consideration is the use of' compatible scanners with printers.
Jim explained his pricing policy, which caused a few eyebrows to rise, and mouths to open. He does not charge a sitting fee he just charges a fixed fee. No proofs are produced for the client; just the final piece of artwork. He charges the same price for a 10"x8" as for a 30"x24".
Regarding his 'light room' tools he advised going (within your budget) for the fastest computer processor, adding as much RAM as you can (min 256Mb), the largest hard drive, CD/CDR/Zip Drives, a big Monitor (19 - 21") and a second monitor for toolboxes, 2 Hard Disks, a good Flatbed Scanner, Photoshop, and numerous 3rd Party softwares.
Jim works out of a studio and an art gallery, the latter being used for both display and seminars. He works with an artist and a frame maker. They produce joint ads. He uses his travel photography for sales as well as portraiture. He uses the 1280 for producing watercolour note cards. The space must be large enough for all the paraphernalia such as rulers, paints and pencils, cutting/mounting tools and framing as well as preventing print damage.
Jim scans his images from 5"x5" proofs. Unfortunately he cannot do low key portraiture as shadow detail is poor. Ideally mid tones and pastel colours work best for him. He starts off with an idea or concept then plans everything around it: the photographic session, the use of layers & filters, edge effects, image size, paper & ink, printer, copyright issues (from Clip art). He evaluates the previews to decide on which image to use and then scans from the chosen proof. For a high fashion glamour session he uses: minimum props, high key, butterfly lighting, poses with attitude, gives space around, (for adding flowers, say) Creative steps may include: a flower for layering, making a monochrome, glow filter compresses the image, (only Kypower in Apple Mac) Flower is added as a layer, resizing & transparency, edge effects alternate pose, may use leaf as a surround. The images we saw were certainly very creative but, as with any artistic image, may not be everybody's cup of tea. One thing is for certain: his client's like what he does and are prepared to pay for it.
If you were not able to attend, don't worry. I am sure that we'll be inviting Dave back again to our shores. Just make sure you don't miss him the next time!
There are 21 days to get ready for The Society of Photographers Convention and Trade Show at The Novotel London West, Hammersmith ...
which starts on Wednesday 15th January 2025