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by Mike McNamee Published 01/10/2002

Help is at hand

If all this is a bit much you can avoid typing any HTML code by using a web design software package or even better take advantage of the SWPP facility to host your web page for you. If you want to have a go yourself you can dip into the web design pond at a number of levels as listed in the table (left). While it is straightforward to type code you cannot make mistakes or the web site will not work. Very few people can type with that accuracy and although professional programmers type raw code. They modularise their work to get round the problems associated with fault finding and error correction.

What Happens Next?

Some people believe that once the web site is up and running the phone is never going to stop ringing! This is NOT so. For starters people have to know you are there. At the beginning of the web site "index" page you let the world know what you do by means of meta tags. These tell the search engines that are used to look around the web what the content of the web site is about. Obviously if you are a wedding photographer you would make "wedding photographer" one of your tags. You might usefully mention where you operate so you don't get besieged by requests to pop round to Alaska to do a wedding next week (although you might go if they paid!).

The sad fact is that the phone does not automatically start to ring after you launch your site. You might consider the launch as a reason to mail shot your clients or invite them to an opening though. In addition if a prospect phones you and asks to look at your portfolio you might point them to your web site as a first port of call. This is why your site has to be good. If it is poor, slow or un-professional that will reflect upon you and the second call may never come. Today many people plan their weddings without moving away from their computers so web presence can be a significant bonus.

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Contact Mike McNamee

1st Published 01/10/2002
last update 09/12/2022 14:57:21

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