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From Reading to Regent Street - part 3 of 1 2 3

by Dennis Orchard Published 01/06/2006

Several photographers were influential in the early years, apart from Nigel Harper, who was truly inspirational and who encouraged him to have fun at weddings. This is now central to his style of photography. Subsequently he has travelled extensively to the States and attended Conventions such as WPPI and found numerous inspirational photographers such as Joe Buissink, David Anthony Williams and the Canadian brothers, Frank and Anthony Carva. Dennis says basically you start by copying these mentors and gradually develop your own style and pace based upon the various ingredients of each occasion. Each commission is different.

Direct marketing does not play a huge part in his business strategy. Dennis relies more upon networking with other leading professionals, the vast majority of his bookings are Looking in his camera kit bag you will find a Canon 5D, which he particularly favours, as it has a full frame sensor (making his 28mm lens truly a 28mm lens). He has three main Canon lenses all f2.8 - the 17-35mm, the 28-70mm and the 70- 200mm image stabilised. He also carries a fish-eye for those creative shots, plus his flash and all-important reflector. Being a user of Canon equipment in the days of 35mm, he finds that these are more than suitable for the high demands of the wedding photographer, especially as the chip yields a highquality result with a degree of subtlety.

As for his future, his greatest wish is to carry on in a similar vein to that which he is achieving now. Dennis does realise however, that as the years march on he needs to keep reinventing himself and be able to react and keep pace with what is increasingly becoming a younger clientele. There is no desire to expand the company and therefore become removed from playing the pivotal role in his wedding business; he will continue to concentrate on what he loves best.

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1st Published 01/06/2006
last update 09/12/2022 14:58:27

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