articles/Weddings/weddingcosts-page2
Published 01/09/1997
Total hours 12
Fixed costs allowed against weddings
£6515.00 divided between weddings and portraits which is £3247.50 divided by 20 weddings which is £162.88.
The photographer needs to have an income of £10,000 per year from his photography work to supplement his other income. Half of this will come from weddings and the remainder form portraiture. Hence £20 per hour on weddings.
Remember that this is only a scenario and you will have to use your own figures to determine your correct selling prices.
Survey
As mentioned in last issue of Society News we've been compiling a survey of average wedding prices.
The results were that the average lowest price wedding was £245, the highest price being £655 and the total average spent including reprints being £600.
As an addition we found that photographers who attend the seminars had been in business for 11 years.
It is surprising that the minimum price for a wedding is around £245 and many Saturday photographers retail at below this. However the part-time photographer so the figure may not be as far out is it looks. Perhaps a nice profit can be made from this.
The most expensive wedding coverage, from the photographers that we surveyed, was just £655.
It is worth looking at your price list and adding a larger and more expensive coverage. Remember if it isn't there for customers to see then they won't be able to buy it!
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