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Presenting your best side - part 3 of 1 2 3 4 5 6

Published 02/02/2015

Photovalue and 3XM Solution
Another company that chose the Convention for a new launch: this time new online client galleries, whereby the photographer can create a client gallery and the client can then order professional products which are fulfilled by One Vision Imaging. There is also a new suite of USB products to check out.

As reported previously in these pages, with many photographers now shooting digital-only weddings and portrait sessions - or at least being asked by the clients for their pictures in digital format, the 3XM Solution comprises a whole range of USB presentation packs, enabling photographers to present their digital images beautifully. Packaging can be personalised with the photographer's branding or personalised to the client. These USB presentation packs are now available in a variety of styles that would suit weddings, portraits, baby photography and boudoir. There are three main presentation options for photographer (or client-) branded USB sticks. These are the Jewelled range, the Wooden Classic range and the Crystal Classic range. Included with these USBs are nifty looking presentation boxes, which are likewise personalised to the photographer.

Also offered with the 3XM Solution's re-vamped product selection is a classy looking bag that matches the presentation box. Another appealing aspect is that a minimum order starts at just one unit and the price per individual USB decreases incrementally the more you order. Log on to the website to see the pricing in the currency that matches your location. You could also choose to combine your digital files with prints and deliver these to your client in the beautiful USB Mount box which combines a USB of your choice with 10 mounts, all you need to do is just add prints. Physical products aside, the 3XM Solution also offers photographers their very own online gallery service - to which the creative party can upload his or her images, share with clients and sell products. The photographer just sets a selling price per product which will then be fulfilled by pro lab One Vision Imaging if the client orders a product.

This 'Sell' service was also launched at the Convention, and you don't need to do any integration into your own website. The idea is that it could form an additional promotional tool and revenue stream. The photographer keeps all the profit on the sale - the profit being the difference between the lab price and the selling price set. The only charge made is for the financial transaction of the credit card payments. The galleries hosted on the 3XM site naturally all reference the photographer first and foremost, with links back to their website along with contact details. In addition, to make sharing simple, there is a dedicated 'share' menu button that allows the photographer's client to share the whole gallery or just an individual picture across social media. By clicking on one of your images clients will be able to buy everything from a print to a canvas and wall art, all from the one gallery.

The over-arching message is that this technology is free to the user, with real appeal to photographers who may not already have - or even need - an e-commerce system of their own. It will also offer a viable alternative for part-time professional photographers, or those pros simply too time poor to get their own dedicated site up and running.

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1st Published 02/02/2015
last update 09/12/2022 14:51:37

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