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Angela Adams talks to fellow photographer John Hellstrom - part 3 of 1 2 3 4 5 6

by Angela Adams Published 01/02/2017

How do you attract clients and what market do you target?

My past career experience is as a golf coach and a researcher. I have two university degrees, one in psychology and another in coaching, and a Ph D in sport sciences, focusing on Expert Performance. As a researcher, I wasn't accustomed to using fluffy words in my marketing – I wanted to be accurate. So when I started working professionally as a photographer, I would describe my workflow in detail, from sensor to print, to my clients. Almost all my wedding clients were exclusively holders of Ph Ds and engineers, which I thought was very strange – I later discovered it was due to my nerdy marketing! I then introduced a little more light-heartedness into my marketing, whilst still being true to myself.

Referrals, bridal fairs, and digital-marketing on Google are the main ways I attract clients – these days my clients are a little more varied in their backgrounds!

Do you manage your own website, SEO, marketing, social media presence and PR or do you outsource?

I outsource my SEO. I also get help with my website when needed, as my Wordpress site has been under attack many times – I needed assistance to make it more secure (changing the database table titles so viruses can’t change them easily, and using plug-ins for stopping general threats and spam). Also, it’s been a constant battle with loading speed versus image quality, so at times I get support from experts in that field too.

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1st Published 01/02/2017
last update 09/12/2022 14:55:25

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